Unique collabos, POW! WOW! Week program and more

POW! WOW! Rotterdam has a lot of great news; for both young and old, street art lovers and spoken word fans, artists and people who love surprises. The organization announces that three artists will work together to create a unique artwork in the Afrikaanderwijk. Besides that, they come up with a special merchandise drop and will have a full program throughout the week. From 8 till 15 September, the Afrikaanderwijk changes into one big potpourri of art, music, spoken word and sport during the POW! WOW! Week!

Unique collaboration: Telmo Miel X Smug

The Rotterdam artist duo Telmo Miel and the Scottish Smug were already announced in the lineup of artists who are going to paint the walls during POW! WOW! Rotterdam, but now the organization announces that these two big names are going to work together on mural painting! Telmo Miel and Smug can be seen at work together from 8 to 15 September on the corner of Hillestraat and Hillelaan, directly opposite Rijnhaven metro station. A full map with all the mural locations can be found on the website of the festival and can be obtained free physically in the current issue of the Uitagenda Rotterdam.

A whole lot of activities during the POW! WOW! Week

POW! WOW! Rotterdam closes out the week with the festival day on Sunday 15 September, but in the week prior to the festival many activities are organized in the Afrikaanderwijk for young and old. Artist Perishable Rush will have his own exhibition in Galerie NIFFO, which will remain open throughout the week. An evening walk is planned for Tuesday 10 September in which participants can see the progress of the artists in a different way. On September 11 there will be a conversation between Jasper Wong, the director of POW! WOW! Worldwide and POW! WOW! Rotterdam designer Jaap van der Doelen; about the importance of street art and the come up and development of POW! WOW! as a festival. On Thursday September 12 spoken word fans need to be in Het Gemaal Op Zuid and dance lovers can enjoy a special program in ‘t Klooster on Friday September 13. The entire program can now be found here.

Merchandise in collaboration with Banlieue and 47

Do you want represent POW! WOW! Rotterdam to the fullest? This year you’ll have many options with the merchandise line that the festival is launching with two clothing partners. The Rotterdam streetwear brand Banlieue will release a limited crewneck (€ 50) and a limited t-shirt (€ 30), which will be sold exclusively from 9 September in the Afrikaanderwijk district. A limited snapback cap (€ 30) will also be published in collaboration with 47. In addition to embroidered logos of the festival and the brand, this high-quality cap also includes the word “Rotterdam”. Ideal to represent the city and express your love for POW! WOW! Rotterdam. The address of the exclusive pop-up shop is Martinus Steijnstraat 12, where the headquarters of the organization is established temporarily. The merchandise can be purchased there from September 9 till September 14. On work days, the shop will be open from 10:00h to 18:00h, on Saturday from 12:00h till 18:00h. Every item comes in limited quantities. The rest is for sale during the festival on the Afrikaanderplein. Note: payments by card (pin) only!

Memories last forever: the very exclusive POW! WOW! Rotterdam spray can

In cooperation with Montana Cans, a limited edition spray can will be released. The spray can is designed in metallic green, with a big and classy POW! WOW! Rotterdam logo on it. Great for artists to spray completely empty or simply as a beautiful accessory for the home. This is the most unique memory you can physically get from POW! WOW! Rotterdam. You have to make the rest of your memories yourself during the festival! The spray can is available just like all other merchandise from Monday 9 September till Saturday 14 September (10:00 – 18:00, on Saturday 12:00 – 18:00) for € 10 in the POW! WOW! pop-up shop at Martinus Steijnstraat 12. Please note: payments by card (pin) only!

Extra, extra: temporary pop-up museums full of surprises!

Whoever thinks the festival site and the new street art route is all that POW! WOW! Rotterdam takes over, is wrong. In the botanic garden, next to the festival site, Slinkachu will have his own exhibition. As cool extras, we’ll transform various empty houses in the neighborhood into temporary pop-up museums in collaboration with various artists and other parties. On 15 September you will be surprised in every house about what kinds of art you come across. The addresses are Pretorialaan 131, Hilledijk 105B, Hilledijk 155 and Hilledijk 151 and the names of the houses are Ox Alien & Friends, Shutter Hub, YouHood Rotterdam and Test Zone. You can discover for yourself what is located where; and those who find the Tik Toy Garden on their journey will receive bonus points!

L7Matrix unfortunately had to cancel, but we’ve found a great replacement in Murmure!

First the bad news: Brazilian-born L7Matrix has to cancel, due to obligations in renewing his visa, which allows him to continue to live and work in the EU.

This bureaucratic spike in the wheels is as much a setback to him as it is to us. But for us, there is some good news to soften the blow: French duo Murmure is coming to the Afrikaanderwijk neighborhood, to take his place in creating a beautiful mural!

With their remarkable sense of humor, astonishingly detailed portraits in grey tints, and smart use of bright colors in specific elements, we have no doubts they’ll be a fantastic addition to the festival.

HustleKidz is hosting an international b-boy stage during POW! WOW! Rotterdam

On September 15 at Rotterdam’s Afrikaanderplein POW! WOW! Rotterdam festival takes place. Besides mural art, live painting and an impressive lineup of musicians, we’re proud to present an international breakdance-program consisting of several battles, hosted HustleKidz with support by world-renowned b-boys such as Moy Rivas and Flea Rock.


During POW! WOW! Rotterdam a full-fledged b-boy stage arises at the Afrikaanderplein. Throughout the day, it will the home of several spectacular battles!

There’s a 1-on-1 b-boy battle and for kids and young dancers (up to 16 years) there’s an allstyle-battle. The battles are hosted and organized by HustleKidz. This Dutch b-boy collective has been traveling The World for years and counts world champions such as Menno van Gorp, Xisco Riboch, Justen Beer, Kid Colombia and Shane among its members. Xisco: “We can finally put on a solid b-boy jam again in Rotterdam; for b-boys, by b-boys. HustleKidz has been building up its worldwide reputation for years. Now it’s time to bring the world to Rotterdam!”


An internationally renowned jury will judge all b-boy battles. Legendary key players like Moy Rivas (USA), Flea Rock (USA) and Xisco (NL) will decide who takes home the prizes. HustleKidz invites the world’s top competitors, and launches an open call for all dancers that wish to join the fray. Xisco: “The top of the Dutch and European b-boy scene will challenge each other in a 1 on 1 competition. The winner receives a completely taken care of trip to POW! WOW! Hawaii to join the breakdance battles there, where they’ll represent Team POW! WOW! Rotterdam. Besides that amazing prize, a total of € 1000,- in cash prizes will be awarded to the top dancers as well.” 

The dance program will also have several legendary exhibition battles, in which a selection of the best b-boys in the world will face off against each other in friendly matches. The first of these battles we can announce is Justen Beer (NL) vs. ZEKU (USA).

Want to join the battle?

Do you want to compete in the 1-on-1 battle tournament or join the allstyle kids-battle? Fill in the online form and the organization will contact you soon!